Chief Commercial Officer

Brian P. Reid

Thirty years of building revenue organizations, most recently in private aviation.

Brian P. Reid is a dynamic executive with over 30 years of experience driving growth and innovation across diverse industries including luxury real estate, private aviation, financial services, consumer engagement technology, and professional sports.

A results-driven leader, Brian has a proven track record of leading large sales organizations, transforming revenue strategies, launching high-impact partnerships, and scaling omni-channel sales operations for Fortune 500 companies, iconic brands, and disruptive startups.

Most recently, Brian served as chief revenue officer at an emerging private aviation disruptor, where he led all revenue-generating functions across the business. His data-driven approach, deep understanding of the high-net-worth customer, and disciplined commercial focus played a significant role in driving double-digit growth in charter flight bookings.

Brian also brought greater institutional structure, accountability, and commercial discipline to the organization, positioning it for its next phase of rapid growth.

Previously, as executive vice president at one of the largest membership-based private aviation platforms in the industry, Brian led enterprise sales and strategic partnerships, forging groundbreaking alliances with AMEX, Goldman Sachs, Morgan Stanley, Pinehurst Resort, Sea Island Club, Palmetto Bluff and Costco.

Under his leadership, the company experienced exponential growth in membership acquisition and fund deposits, while launching experiences that elevated customer engagement and brand loyalty.

Brian's entrepreneurial spirit is evident in his successful founding and leadership of multiple ventures, including Howbowt, Mirrus Retail, and the Mirrus Digital Advertising Network, each recognized for pioneering consumer engagement platforms that delivered measurable results and data-driven insights for retailers and sponsors alike. His partnerships with global brands like Nike, Under Armour, Paul Mitchell, and the NFL have resulted in record-setting sales and award-winning activations.

Early in his career, Brian honed his expertise in financial services with SouthStar Funding and Republic Mortgage Insurance Company, where he rose rapidly through the ranks, consistently exceeding growth targets and pioneering national sales strategies.

Brian holds a B.A. in Sociology from the University of Connecticut, where he was a four-year varsity football player and team captain. He brings a unique blend of strategic vision, operational excellence, and team leadership to every role, making him a catalyst for transformative growth and long-term success.